Need more enquires? More online sales?
Increase website enquiries
Your brand may be brilliant. Your products and services are definitely premium. And your website looks sleek and professional.
So why are you not getting as many website enquiries or sales as you’d expect?
Chances are your website has been designed to look appealing but not designed to convert. Whether you’re looking for a new website or a few website tweaks, specialist web design services can optimise your website for higher conversion rates.
Here are 10 simple tips on how to generate more enquiries from your website:
1) Phone Number / Email Link In The Header
If relevant, you should always include your phone number and / or an email link in the header of your website. This is a really important element, as it makes it easy to contact you no matter what page of your website a visitor is on. Making your contact details more visible for a user, means it’s easier for them to contact you at any time of the day. This will help increase the leads on your website.
2) Effective Website Navigation
Website navigation is crucial to the success of the user experience on your site – and therefore your conversion rate. Your site navigation should be simple, consistent and easy to use, with every page accessible from the navigation. This leads to a better user experience, which can lead to an increase in website enquiries / sales.
Think of it like a map – it should flow and guide your user on a journey through to the different areas and pages on your site.
Things you should consider to make browsing your site easier are:
- Text Links
- Drop Down Menu
- Search Bar
- Site Map
3) Site Speed
Did you know? More than 40% of people leave a website which takes more than 3 seconds to load.
Believe it or not, your page loading time has an impact on your conversions.Your website speed is very important as it affects your user experience and your bounce rate. Put simply – the slower your site, the more people who will abandon it, and the less enquiries you will receive.
So how fast is fast enough? Well, unfortunately there’s no exact figure. On average, a good page speed is one that takes less than 2 seconds to load. But the faster the better.
Check your page speed with this free tool. It also provides handy tips on how to optimise and improve your website speed.
4) Responsive Web Design
With mobile internet usage exceeding desktop browsing – this is a huge audience you cannot afford to miss out on.
So, it’s paramount your website is mobile-friendly – a responsive web design is vital in creating an optimal experience across all devices.
Check if your site is mobile-friendly with this free tool. Don’t worry if your site isn’t fully mobile optimised, a web developer can easily do this for you:
Here are some tips to make your site mobile-friendly:
- Images – will need to be resized and compressed for mobile and tablets.
- Navigation – as the screens are smaller on mobiles and rely on touch-screen navigation, your navigation needs to be simplified and more accessible.
- Avoid using Flash – most smartphones do not support Flash.
5) Test And Optimise Your Contact Form
Ever gone onto a site’s contact form and seen there are over 15 fields to complete?
Nowadays, too many enquiry forms want to know everything about you – from your mother’s maiden name to your neighbour’s dog’s age. Forms like this rarely convert. People don’t want to spend their time filling out long forms or giving away too much personal information.
A good tip is to ask yourself – “Would I really take the time to fill out such a long form?”
Simplify the process – only ask for the most essential information and try to limit your number of fields to 6 or less. Make it easy for them to enquire! You can always follow up and can gather more information at a later stage.
The wording of your form is also key, so it’s always worth testing different messages and call to actions. E.g Submit vs Get Your Quote Now.
6) Live Chat
Live chat is a great feature to help drive more enquiries and leads from your website. Adding a live chat software to your site allows a user to contact and engage in live conversation with you directly.
It’s useful for prospective customers to gather more information and for current customers to seek any support. And with the time constraints of modern life, live support systems offer a faster and more efficient method compared to phone calls and emails.
So the quicker they hear back from you, the more likely they are to eventually convert.
7) Call To Action
It’s paramount you include strong and clear call to actions on your site. An effective call to action is essential for every website.The human psyche is weird and wonderful thing – but it is true that we humans respond more effectively when we are told to do something (subconsciously or not).
Your call to action should contain a particular response or goal you want a user to complete. For example,“Become one of our members today to receive exclusive discounts.” Have one main call to action, as well as secondary call to actions across your site.
Positioning is important too – you should place you call to actions up high on your page and in a central position.
8) Get Visual
If you provide a particular product or service, show it off on your site.Using visuals such as images, videos and graphics across your site has many benefits.
Not only does it allow a user to see exactly what you are offering, it is also more likely to keep a user engaged. Pages with videos often have a lower bounce rate and a higher conversion rate compared to other text-heavy pages.
Having good content on your site can help increase conversions. Regularly posting valuable content on your website increases your business’s credibility and trustworthiness. Providing users with relevant and useful information means they’ll more likely to view your company as experts in that particular field. A simple way to do this is to set up a Blog and post regularly news, updates and information.
Call us bias as a web design agency, but having a well-considered website design and layout will help increase website enquiries / sales.
It goes without saying that a sleek, professional and amazing looking website for your business is going to convert better than a site circa the birth of the internet. (Who remembers the first website on the World Wide Web)?
People are more likely to trust a great looking website that reflects your brand and business values.
Need help freshening up your website?
You’ve come to the right place. Alniro are a professional web design company that specialises in creating bespoke and affordable websites.