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There’s no doubt that all things digital have dawned on us all. Mobile browser use has rapidly overtaken desktop browser use and with over 4 billion mobile phones being used globally – 50% of searches are now carried out on a mobile device. This figure doesn’t even include all of the tablet computers and smartwatches… so, it’s almost mind-boggling that there are businesses that have not optimised their website for mobile. You will be losing sales if you haven’t got a mobile-friendly web design as your customers will leave your site if it’s not optimised for the mobile experience.

You need to have a mobile-friendly web design because….

A mobile website design works stellar on any device and makes your website look glorious. This revamps the user experience and ensures that your business is seen as up to date and fresh. If your customers have a good time on your website, it reduces the bounce rate and encourages them to see you as a credible resource for information and for your products and services too – which means that your customers are more likely to come back to your website! A win-win situation all-round.

Living in the digital age means that consumers are used to getting what they are looking for instantaneously. Mobile users are different to desktop users – they expect speedy access and to find what they want on the fly. If your web design is not optimised for mobile then you can’t offer them the experience that they are used to. A mobile-friendly web design is fast and easy and makes your customers happy, which in turn boosts your reputation. Happy customers equal a happy business.

And finally, because Google wants you to.

Google is the big daddy of the internet, the head honcho of cyberspace if you may and they have made it crystal clear that they rank mobile-friendly websites higher than websites that are not optimised for mobile. You can see where this is going right? Improved search visibility for your website, leads to more traffic which results in increased website enquiries and conversions – all good things! Google also says that it’s essential to optimise your website for mobile phones simply because everybody has a mobile that they constantly use to access the good ol’ web. You can’t ignore Google now, can you?

If you’re looking to optimise your website for mobile, don’t hesitate to contact Alniro – a Winchester web design and full-service creative agency.

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